What it does
Not an app your regulars have to be talked into downloading. Not a listing you rent space in. The ordering happens where the conversation already happens, and everything it produces — the menu, the orders, the kitchen ticket, the customer list — belongs to the business rather than to us.
01
Your customers message the same number they message now. There is no app to download, no account to create and nothing to explain to a regular who has been ordering from you for years. The order arrives as an order rather than as a conversation you have to read.
02
Sold out at eight in the evening is one tap, and the dish comes back tomorrow morning on its own. Prices, sizes, add-ons and sections are yours to edit — not a support ticket, not a call to somebody in another city, and not a change that takes until Monday.
03
WhatsApp, the counter, a phone call you keyed in yourself, a QR code on the table. They land in the same place, in the order they arrived, with a token number the customer can quote. Nothing is a separate book that has to be reconciled at closing.
04
The line sees the dishes, the quantities and the token. It does not see the customer, the phone number or the total, because a screen that lives on a shelf beside a hot pass is the least private place in the building. That is enforced in the database, not left to a setting somebody might change.
05
Draw it once — a radius, or the pincodes you will go to — and orders from outside it are turned down before anybody has started cooking. You set what you charge to deliver, and you can test an address against it before you commit to it.
06
Who orders, what they order, when they last came back. It is your list, it leaves with you if you leave, and it is the one thing an aggregator will never hand over. Someone who asks you to stop messaging them is recorded as having asked, and is not messaged again.
The software should be the quietest thing in the kitchen.
One screen, the dishes and a token number. Nothing to log into twice.
Photograph: Michael Browning, CC0
What it does not do
You have been sold to before, so here are the limits before the demonstration rather than after the invoice. If one of them rules us out, it rules us out today and neither of us has lost a month.
A demonstration on somebody else’s food proves nothing. Send us a photograph of your menu card and we will show you the ordering line with your own dishes on it.